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(★★☆☆☆)

CardSenders Review -

Who else is willing to pay $7,000 to buy a JOB?

CardSenders is a home based business where you provide mailing services for businesses and professionals to their customers, clients, patients, and employees.

The good news is that there seems to be an unlimited number of businesses that could use this service: manufactures, retail stores, consulting and law firms, accountants, CPAs, financial professionals, dry cleaners, carpet cleaning companies, designers and graphic artists, freelancers, dentists, optometrists, orthodontists, chiropractors, massage therapists and any other health professionals, contractors, real estate agents, mortgage brokers, and many others are all ideal prospects for the service.

CardSenders has been in business for over 22 years, and what was probably a rather cutting edge business has lagged behind the times. It prides itself in that you don’t have to be a computer “tech-wiz” which I think is an attempt to say that the more highly modernized companies such as SendOutCards requires more technical skills. Not true.

The CardSenders website says that the concept of running a CardSenders business is that you “provide local businesses and professionals with a systemized and automated way to keep in touch with prospects, clients, referral partners, employees or any other important business contacts.” It may seem automated for your customers, but certainly not for you. With CardSenders you are doing the running around. You’re purchasing the cards, you’re maintaining their customer database, you’re printing, stuffing, stamping, and addressing the cards! You’re running to the post office to send the mail and buy more stamps. You’re invoicing and collecting payments from your customers. The business is too labor intensive. It doesn’t scale well meaning that if you are successful with getting a lot of business, you’ll reach a point that you and/or your printer can’t keep up. It would be difficult for you to find the time to generate more business. If you are looking for a job, then this could do that for you. But, if you are looking for a business that supports you and provides residual income and a good future I think you can do much better elsewhere.

Their website says CardSenders® License is $6,900. However, I read an ad in a magizine that says the capital requirements are $6,995 to $12,000 which I think is more accurate considering you’ll also need a computer with internet access, ink jet printer, scanner and potentially some additional software. Make sure you’ve got some working capital to cover the cost of Ink for the printer. It won’t be long and you’ll have spent more on ink that you did on the printer. So, do some research on the cost of ink for the various printers before you buy.

I do not recommend CardSenders. You can provide better customer service and make far more money with SendOutCards without the high cost to set up. One option you might consider, if you like the business model of CardSenders, is to generate new customers the same way CardSenders teaches but use SendOutCards technology so you can run the business with far less work. I’ve got lots of ideas of how you could make that work really well. Give me a call if you’re interested.

Review by Merle Braley