Ted Nicholas
Program review by Merle Braley, Internet Marketing AdvisorTed Nicholas, a giant figure in offline marketing…
Historical icon! Although we can’t get away from the fact that Ted Nicholas had a huge impact in the marketing history books and that most of the techniques he created are actually now seen as the textbook method, his name is slowly becoming just that… history. Some Internet marketers have called Ted Nicholas a stubborn marketer who wants to forever stick by his old offline marketing instead of embracing the future of the Internet. I agree that he’s missing a big opportunity if he’s overlooking online marketing. On the other hand I think that some of these pompous Internet marketers are overlooking the power of off-line direct marketing.
Until recently I was ignoring offline direct marketing. Then, I started experimenting with SendOutCards greeting cards. I’ll be sharing some cool tips in the MoonlightReviews.com Newsletter on how I use greeting cards for direct marketing. I’ll show you how to get your direct marketing piece opened, read and acted on!
Getting close to Yanik Silver? Is the idea of going online rubbing off on Ted? I’ll be watching…
In my opinion, some of the most successful marketers are those who know how to effectively use both offline and online marketing - a subject I will be covering in my MoonlightReviews.com Newsletter. (See above.) Given that Ted Nicholas has been seen at Yanik Silver’s events as well as some evidence of increased web presence I’ll be watching with interest. (Mr. Nicholas, if you are reading this, I applaud you! I’ve learned a lot from your material.)
Three decades of Ted Nicholas’ powerful impact on marketing worldwide…
Without a doubt Ted Nicholas has been a big name in marketing for over three decades and has had a powerful and lasting impact on the marketing world as a whole. Many of his students are still using his techniques he taught thirty years ago. And there are many others who have copied his smooth, effective style as evidenced in just about every advertisement in any print magazine or newspaper today.
Over the years he introduced many of the mail order and direct mail techniques that are now considered the standard, text book way of marketing. You’d be doing yourself a favor by studying his materials.
Too much marketing theory? We want to know why!
Some have complained, and I think rightfully so, that Ted Nicholas gets a too analytical and gets bogged down in the details but then fails to explain what purpose and point they serve. - - We want examples. We want to know why we should use specific techniques and how to adapt them to our specific products. Give us examples of tried, tested, and proven techniques. Theory is fine, but we want to see how things work with our own two eyes. We want to know why! Not, just because.
After reviewing scores of home-based business opportunities, Internet marketing, and so called marketing gurus, you can guess I’ve learned what works and what doesn’t. Click here to see how I make money…
| Category: Marketing Gurus |
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